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Virtual Reality Marketing
Language: en
Pages: 225
Authors: Henry Stuart
Categories: Business & Economics
Type: BOOK - Published: 2018-10-03 - Publisher: Kogan Page Publishers

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If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for b
Marketing New Realities
Language: en
Pages: 118
Authors: Cathy Hackl
Categories: Augmented reality
Type: BOOK - Published: 2017-11-06 - Publisher:

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Managerial Challenges and Social Impacts of Virtual and Augmented Reality
Language: en
Pages: 318
Authors: Loureiro, Sandra Maria Correia
Categories: Business & Economics
Type: BOOK - Published: 2020-01-03 - Publisher: IGI Global

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The increase in smartphone usage and new technologies embedded in smart devices have led to innovative developments and applications throughout a variety of ind
The Virtual World and Marketing
Language: en
Pages: 251
Authors: Enes Emre Başar
Categories: Business & Economics
Type: BOOK - Published: 2018-07-27 - Publisher: Cambridge Scholars Publishing

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This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It prov
Marketing in Customer Technology Environments
Language: en
Pages: 273
Authors: Devanathan Sudharshan
Categories: Business & Economics
Type: BOOK - Published: 2020-04-16 - Publisher: Emerald Group Publishing

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With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;w
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