Book excerpt: Step by Step manual to learn Marketing, Advertising, and Public Relations DESCRIPTION The book on visual social marketing starts with the basic concepts and the recent trends in visual social marketing, then moves on to cover the power and risks of using the visual social platform followed by the adoption of various social media marketing strategies. The book then takes a reader through the acquisition of visual assets and usage of the basic and advanced tools of visual social marketing. Along with visuals it has numerous examples and case studies to help gain the desired clarity. KEY FEATURES Basics of Visual Social Marketing Impact of Visual Social Marketing Social Media Marketing strategiesÊ Simplified English especially suited for Indian audience Concepts explained with help of relevant figures, diagrams and examples Exercises for readers at end of each section WHAT WILL YOU LEARN Visual Social Media Marketing and its ImpactÊ Social Media Marketing Strategies Inbound Marketing, Visual Social Media Marketing Tools WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents 1. Basics of Visual Social Media Marketing 2.Impact of Visual Social Media 3.Social Media Marketing Strategies 4.Using Video for Social Media Marketing 5.Inbound Marketing: An Introduction 6.Visual Social Media Marketing Tools Ð II 7.Advanced Tools for Visual Social Media Marketing