Book excerpt: Do liberal Western democracies share a common understanding of democracy? If so, why is there a transatlantic divide over the promotion of democracy? While the US applies a bottom-up strategy in this respect, the European Union pursues a top-down approach. While there is consensus as to the desirability of the external promotion of democracy, disagreement persists as to what kinds of strategies work more effectively. This book suggests that differences between the US and Europe in terms of the promotion of democracy derive from different historical backgrounds, experiences with political modernisation and, hence, historically embedded conceptions of democracy. Democracy promoters choose instruments that advance their vision of an ideal transition and that are congruent with their respective understandings of democracy. This book's analysis of media debates in four Western democracies reveals different understandings with regard to the key aspects of democracy across the Atlantic and contributes to research on the transatlantic divide in this regard.