Book excerpt: By the time he died of cancer in 1970, after one season in Washington during which he transformed the Redskins into winners, Lombardi had become a mythic character who transcended sport, and his legend has only grown in the decades since. Many now turn to Lombardi in search of characteristics that they fear have been irretrievably lost, the oldfashioned virtues of discipline, obedience, loyalty, character, and teamwork. To others he symbolizes something less romantic: modern society's obsession with winning and superficial success. In When Pride Still Mattered, Maraniss renders Lombardi as flawed and driven yet ultimately misunderstood, a heroic figure who was more complex and authentic than the stereotypical images of him propounded by admirers and critics.