Book excerpt: A smart and stylish fashion and beauty guide from the creators of the popular website WhoWhatWear.com. The founders of WhoWhatWear.com share their tricks of the trade, translating high fashion in a low-fuss, accessible way. Hillary Kerr and Katherine Power, two former Elle magazine editors, are the fashionable duo behind the booming website. In Who What Wear they’ve compiled the best of their tips and advice into one stylish compendium. Trends come and go at a dizzying pace and it can be challenging to just get dressed in the morning! Kerr and Power banish those fashion faux-pas fears and give readers the tools necessary to update their own personal styles and recognize and incorporate the latest runway and Hollywood looks. Celebrity contributors such as Rachel Zoe, Nicole Richie, and Rachel Bilson also dish their insider-style secrets alongside images from the runway and beyond. “Who What Wear is a dream for every aspiring fashionista . . . it helps make fashion accessible to everyone.” —Rachel Zoe “WhoWhatWear.com is one of my favorite fashion sites . . . you can spend hours on the site—I do.” —Nicole Richie