Why Customers Do What They Do
Download or Read eBook Why Customers Do What They Do PDF written by Marshal Cohen and published by McGraw Hill Professional. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle.
Author | : Marshal Cohen |
Publisher | : McGraw Hill Professional |
Total Pages | : 204 |
Release | : 2006 |
ISBN-10 | : 0071460365 |
ISBN-13 | : 9780071460361 |
Rating | : 4/5 (65 Downloads) |
Book Synopsis Why Customers Do What They Do by : Marshal Cohen
Book excerpt: A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.