World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version)
Download or Read eBook World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version) PDF written by World Intellectual Property Organization and published by . This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle.
| Author | : World Intellectual Property Organization |
| Publisher | : |
| Total Pages | : 144 |
| Release | : |
| ISBN-10 | : 9280524771 |
| ISBN-13 | : 9789280524772 |
| Rating | : 4/5 (71 Downloads) |
Book Synopsis World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace (Spanish version) by : World Intellectual Property Organization
Book excerpt: WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
