Book excerpt: In the do-whatever-it-takes world of the WWE, there has always been a system that guarantees happy audiences and successful careers-there's the good guys, and there's the bad guys. Over time, wrestlers may fade away, but this theme remains the same, with grudges, long-standing feuds, and an ever-changing roster of colorful characters driving the action. Until now. In this revealing look at the decline of the world's most popular sports entertainment franchise, Scott Keith uncovers a growing trend of favoritism and stagnation within the WWE that gives an elite group of stars a free ride-for as long as they want-with no worries of being retired. Ultimately the fans are the big losers because waiting in the wings is a group of talented young wrestlers eager to prove themselves in the ring. But getting to the top in the WWE takes more than good moves, because if you want to have it made-you have to be made. Book jacket.