Book excerpt: OVER A MILLION COPIES SOLD Why are the best words short and old? Why are full stops a writer's best friend? How can we simplify, then exaggerate? And what exactly are dangling modifiers? We'd all like to write with style. But what does that mean, and what can we learn from The Economist, a publication well known for its clarity and flair? Welcome to Writing with Style, an elegant survey of the principles available for writing better prose. By adopting some tried and tested tools and techniques, you too can learn how to inform, persuade and entertain when you write. Whether you want to know your singulars from your subjunctives, how colons add drama or why the word "comprise" is contaminated, this is the style guide for you.