Book excerpt: When a unicorn enters the room, people look in amazement and are certain that something magical is about to happen. When a unicorn enters the room, people look in amazement and are certain that something magical is about to happen. Gregg J. Herning, a business unicorn who has crafted a personal brand to stand out from the masses, shares lessons on how being a unicorn can lead to personal and business success in this guide to making an impact.He shares lessons from visionaries who dared to be different, including: Jack Welch, the outspoken chairman and CEO of General Electric from 1981 to 2001, who boosted the value of the company 4,000 percent during his tenure. Steve Jobs, who may have used his horn a bit recklessly when it came to forging lasting relationships, but whose relentless passion for innovation and perfection in design and marketing changed our lives profoundly. Coach Bill Belichick of the world-champion New England Patriots, who consistently outthinks, outwits, and outmaneuvers his opponents.Whether youre an operational specialist, sales professional responsible for driving revenue, a seasoned manager or an emerging leader, its essential to stand out from the crowd in order to gain an advantage.Boost your career, develop a personal brand, help others, and declutter your life by mastering the art of Being the Unicorn.