Book excerpt: YouTube Shorts has just arisen jumping into the limelight for Now Adding to the massive popularity of the short clips trends , YouTube has created its own version: YouTube Shorts Are you looking to utilize YouTube's new Shorts video option? You should be! The short-form video format helped numerous small creators break out and reach a massive audience similar to those already popular short-form content platforms such as Snapchat Stories, TikTok and Instagram Reels . YouTube Shorts can be the golden ticket to creator success. With the video craze hitting through the roof, the market present you with a fantastic opportunity to get started with YouTube Shorts and gain expertise on it. With over 15 billion daily views on videos on the web , the new YouTube Shorts will become a goldmine for businesses and brands to reach wider audiences and grow globally. More than ever before, internet users are looking for quickly consumable information and entertainment that can be accessed across various devices. Now the creators who create these short videos on YouTube are soon to be rewarded for their work. YouTube has monetized Shorts recently. With hundreds of thousands of creators and artists already on YouTube creating daily a backlog of millions of videos with 500 hours of new content being uploaded by the minute, there’s plenty of reason to believe Shorts has the headstart its competitors never did. There is no doubt that consumer behaviour is shifting towards convenient content experiences. YouTube Shorts provide a strong, well-established platform with vast audiences and an accessible content creation tool. YouTube seems to have blended both long and short-form content so that brands can utilise it effectively. With thousands of eCommerce websites available on the net, you’ll want to have some exclusive engagement to stand out and captivate your shoppers. And, YouTube Shorts for eCommerce allows you to do just that. So, here we are with this awesome eguide - YouTube Shorts Excellence . This guide will educate you about steps to create shorts, upload them analyze them, content creation strategy, ways to promote and boost your ecommerce business, common mistakes marketers make and so much more.