Book excerpt: Every moment, over 400 hours of video content are uploaded to YouTube online. The creators and audience of the content on YouTube are growing at a rapid pace. In such circumstances, standing out amidst the crowd can be quite exciting and challenging. Fortunately, YouTube's algorithm is moving towards developing a standard playing field for all creators of content. The legitimacy of a YouTube channel, the multiplicity of viewers, watch time and subscribers, was a primary ranking parameter for the algorithm until a year before. Now, it is not applicable anymore! Modifications to the YouTube algorithm appear to move it away from this niche module. YouTube's algorithm assists its consumers and subscribers with the most personalized content. YouTube evaluates the actions of the user based on videos viewed, average time spent, likes, dislikes, comments, clicks through rates, interaction, and explicit feedback across innumerable data points. A video will appear on YouTube in five separate segments, viz., Search, Home, Trending, Subscriptions, and Suggested Videos.