20 Marketing Mistakes Destroying Your Profits
Author | : Russ Holder |
Publisher | : |
Total Pages | : 72 |
Release | : 2010-09-16 |
ISBN-10 | : 1453837183 |
ISBN-13 | : 9781453837184 |
Rating | : 4/5 (83 Downloads) |
Book excerpt: Today's business world is evolving. Competition is more fierce than ever, the emergence of the Internet has changed the way many industries conduct business, and recessive economic conditions have forced many businesses to rethink their strategies.As a business owner, entrepreneur or executive, you need real-world information to make intelligent decisions, and marketing is an area where so many bad decisions are made every day.This book will introduce you to the most common marketing mistakes and failures killing business success and growth. Once able to recognize them, you'll see how prolific they are in your market, and you'll learn not only how to avoid them yourself, but how to make smarter marketing decisions that minimize your risk of failure.