42 Rules of Marketing
Download or Read eBook 42 Rules of Marketing PDF written by Laura Lowell and published by Happy About. This book was released on 2012-07 with total page 109 pages. Available in PDF, EPUB and Kindle.
Author | : Laura Lowell |
Publisher | : Happy About |
Total Pages | : 109 |
Release | : 2012-07 |
ISBN-10 | : 9780979942815 |
ISBN-13 | : 0979942810 |
Rating | : 4/5 (15 Downloads) |
Book Synopsis 42 Rules of Marketing by : Laura Lowell
Book excerpt: The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?