Book excerpt: 99 Things You Wish You New Before Making It Big In Media It's about how to chase your dream and stand above the crowd In life there is a formula for success. In his book 99 Things You Wish You Knew Before Making It Big in Media author Steve Kowch gives you a short cut to 40 years experience of surviving the media jungle from reporter to running some of the largest news talk radio stations in Canada. This book is about how to chase your dream. Understanding that your dream is part of your DNA. It is who you are. It is the path in life you must follow to succeed in reaching your destiny! 99 Things You Wish You Knew Before Making It Big In Media is about how Steve Kowch channelled his passion, attitude, determination, luck and commitment to being a story teller and making others shine so that they can stand above the crowd. His experience translates into all forms of employment because at the end of the day it's all about you and your dream! This book is about attitude! It's about determination! It's about sacrifices! It's about that fire in your belly that won't let you sleep nights until you get your chance to chase and live your dream. It's about tapping into your inner strength and talents you were born with to exploit and to ignore those around you who have no faith in what you know you can do best! Steve Kowch has had an incredible career reporting on some of the biggest stories, mentoring some of the biggest names in Canadian media and generating award winning coverage of events that shaped the lives of an entire generation. It is no wonder many journalism professors would like to see 99 Things You Wish You Knew Before Making It Big in Media as required reading for their students. Steve Kowch provides you with his tricks of the trade to demonstrate how YOU too can succeed by using your imagination and the power of positive attitude. The author's message is simple. You can't stand out if you're not better than everyone else where you work. If you're lost in the crowd at work how will a prospective employer even know you exist?