Book excerpt: This collection of columns from the Lubbock Avalanche-Journal is Texas Folklore Society Extra Book #27. The editorial columns included herein tell stories, and tell about telling stories. They also reflect boyhood dreams . . . and foolishness, fears, beliefs, customs, traditions, and sometimes things that are no longer part of our culture but we wish were. All reflect what was—and for many, still is—important. If “the traditional knowledge of a culture” is how we define what folklore is, this volume provides an intimate look at the folklore of Lubbock, Texas, and the greater area of the South Plains. You don’t have to be an avid reader of the Lubbock Avalanche-Journal, or even be from Lubbock or know where Moran is to relate to the issues covered in these pieces.