Book excerpt: Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation remains an opaque topic. A paradox exists in the construction industry at-large; using innovation is vital yet challenges the value to individual organizations. This paradox is supported by a landscape that includes a sizeable graveyard of failed attempts at innovation on grand and small scales. As a result, ÒA Business Framework for International Commercialization of Innovative Construction ProductsÓ is the next book in a series looking at solutions to innovation adoption in a resistant industry. The study in this book relies on sequential explanatory mixed-method research design. Such methodologies utilize distinct phases in order to gain insight into the commercialization processes. Findings suggest perceived versus actual risks and barriers to the international commercialization process for an integral product to the construction process. Based on the identified barriers, the researchers develop market-based strategies that are incorporated into common business practices for residential construction innovation.