Book excerpt: Examines the relationship between the historical roots of American Democracy and their applications to the world of commerce. Based on findings of the preeminent social scientists, the key value systems are defined and designed for plans of action. Explores the theoretical and applied principles that instruct how to motivate people and make organizations prosper. Uncovers the core values central to business success: ethics and morality; individualism and progress; equality and equity; work and achievement; productivity and efficiency; unity and patriotism. Gives an in-depoth look into the subject matters of pay equity, corporate social responsibility, and the role of the individual. Shows how to adopt a systemic model of doing business based on the cultural norms necessary to ensure an efficient and just work environment.