Book excerpt: This handbook, written for practicing and prospective language program administrators by experienced professionals in the field, focuses on the multiple roles that language program administrators must play, including multicultural manager; strategic planner; decision maker; negotiator; innovator; advocate for students, faculty, and the program; promoter; organizer; personnel manager; quality guarantor; and financial planner. Each chapter offers an accurate picture of the challenges faced by language program administrators and presents practitioners with practical, tried and true, suggestions.