Book excerpt: With an emphasis on value-added business leadership, Estes (Strategic Measures Inc.) examines the key issues of fully participating in the green revolution while maintaining and enhancing organizational profitability. He cleverly draws upon his extensive consulting experiences to provide a timely, user-friendly guide for small to midsized organizations on implementing ecosensitive and sustainable business practices. From building alliances to a whole-systems approach to sustainability, the book's eight well-written and readable chapters clearly articulate the challenges and opportunities of participating in the cultural shift to a green world. Step by step, chapters explore the unique synergism among entrepreneurship, sustainability, and success as a part of an organization's strategic and profit plans. An appendix containing a useful list of green resources completes the book. See related, The Sustainable Enterprise Fieldbook, by Jeana Wirtenberg (CH, Mar'09, 46-3947); The Business Guide to Sustainability, by Darcy Hitchcock and Marsha Willard (CH, May'07, 44-5138); and Global Warming Is Good for Business, by K. B. Keilbach (CH, Sep'09, 47-0369). Summing Up: Recommended. All levels of undergraduate students as well as practitioners and general readers. Reviewed by S. R. Kahn.