Book excerpt: A provocative look at the ‘cult of pedigree’ and an entertaining social history of purebred dogs—“a must-read for all dog lovers” (Booklist). So-called “purebreds” are the mainstay of the dog industry. Expert Michael Brandow argues these aren’t time-honored traditions—but rather commercial inventions of the 19th century that were marketed as status symbols to a growing middle class. Combining social history and consumer studies with sharp commentary, this reveals the sordid history of the dog industry and shows how our brand-name pets pay the price with devastatingly poor health. It includes chapters devoted to popular breeds such as: • Golden Retrievers • Boston Terriers • English Bulldogs • Labrador Retrievers An essential read for animal lovers and animal rights activists everywhere, A Matter of Breeding is a fresh take on the history pedigree dogs and encourages us to love all our furry friends—no matter the coat color or price tag. “If you’re considering welcoming a dog (or two) into your family, read Michael Brandow’s fascinating and eye-opening book before visiting a pet store or breeder.” —Betsy Banks Saul, founder of Petfinder.com