Book excerpt: One of the standout features of the book is its focus on practicality. It not only imparts theoretical knowledge but also offers step-by-step guidance on setting up and managing a poultry farm. From designing efficient coops to implementing biosecurity measures, readers are provided with actionable advice that translates theory into practice. Economic viability is a key theme throughout the book, addressing the financial aspects of poultry farming. It explores cost-effective feeding strategies, efficient production techniques, and market-oriented approaches to maximize profitability. The author recognizes that success in poultry farming requires a keen understanding of the business side, and the book provides readers with the tools to make informed decisions that align with their financial goals. The book also delves into emerging trends and sustainable practices in poultry farming. It discusses the importance of ethical and humane practices, addressing concerns related to animal welfare and environmentally friendly farming methods. Readers are encouraged to adopt a forward-thinking approach that considers the long-term impact of their farming practices on both the environment and consumer preferences.