Book excerpt: Scarcity has been the driving force of decision makers throughout the ages. The necessity of choosing between competing wants and needs has always underpinned outcomes. However, we are now in an age of abundance – abundance in goods and services, information, in wealth, and abundance in ways to fairly distribute the rich bounty the world provides. The problem is we don’t! The rich are getting richer, and the poor are getting poorer. People across the world are dying of hunger, thirst, and curable disease in their millions every year. We have the ability now, like never before, to rebalance the scales of humanity. The aim of the book is to create discussion with a view to attaining a collective realisation and belief that we can build a better future for everyone.