Ad Critique

Download or Read eBook Ad Critique PDF written by Nancy R. Tag and published by SAGE. This book was released on 2012 with total page 217 pages. Available in PDF, EPUB and Kindle.

Author	: Nancy R. Tag
Publisher	: SAGE
Total Pages	: 217
Release	: 2012
ISBN-10	: 9781412980531
ISBN-13	: 1412980534
Rating	: 4/5 (31 Downloads)

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Book Synopsis Ad Critique by : Nancy R. Tag

Book excerpt: This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.

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Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can