Book excerpt: The automotive industry has always relied on innovation to drive its growth, with Ford Motor Company at the forefront of this transformation. Today, digital transformation is a key focus, with technologies such as AI, big data, and blockchain being used to improve personalized user experiences, develop connected and autonomous vehicles, optimize supply chains, and transform manufacturing processes. The Master's Program in Technology and Innovation - MTI, offered in partnership between SENAI CIMATEC and Ford, aims to provide professionals with the knowledge and skills needed to succeed in this rapidly changing industry. Through independent research projects and practical experience, the program develops critical thinking and problem-solving skills, and enables professionals to build relationships with key players in the automotive industry. I hope you have great insights to solve your day-to-day challenges when reading this book.