Book excerpt: In the past, real estate agents relied on traditional channels such as direct mail, networking, referrals, and social events for promoting their real estate services. The Internet has changed the world entirely and we need to adapt accordingly. That’s one of the main reasons we wanted to provide you with some valuable insights through this eBook to help you adapt to the rapidly changing digital world. We shape our strategies based on people's behavior and the thing about people’s behavior is that it’s very much shaped by the Internet.