Advanced Introduction to the Experience Economy
Download or Read eBook Advanced Introduction to the Experience Economy PDF written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle.
| Author | : Sundbo, Jon |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 176 |
| Release | : 2021-07-31 |
| ISBN-10 | : 9781839103841 |
| ISBN-13 | : 1839103841 |
| Rating | : 4/5 (41 Downloads) |
Book Synopsis Advanced Introduction to the Experience Economy by : Sundbo, Jon
Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
