Advertising Management by Jay Bansal (SBPD Publications)
Download or Read eBook Advertising Management by Jay Bansal (SBPD Publications) PDF written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle.
Author | : Jay Bansal |
Publisher | : SBPD Publications |
Total Pages | : 128 |
Release | : 2021-07-09 |
ISBN-10 | : 9789351677659 |
ISBN-13 | : 9351677656 |
Rating | : 4/5 (59 Downloads) |
Book Synopsis Advertising Management by Jay Bansal (SBPD Publications) by : Jay Bansal
Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.