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Advertising Management by Jay Bansal (SBPD Publications)

Download or Read eBook Advertising Management by Jay Bansal (SBPD Publications) PDF written by Jay Bansal and published by SBPD Publications. This book was released on 2021-07-09 with total page 128 pages. Available in PDF, EPUB and Kindle.
Advertising Management by Jay Bansal (SBPD Publications)
Author :
Publisher : SBPD Publications
Total Pages : 128
Release :
ISBN-10 : 9789351677659
ISBN-13 : 9351677656
Rating : 4/5 (59 Downloads)

Book Synopsis Advertising Management by Jay Bansal (SBPD Publications) by : Jay Bansal

Book excerpt: 1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.


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