Book excerpt: This book examines the deeper meaning of the advent of the Al Jazeera Media Network with regard to ongoing debates on global communication ethics, not only in the global public sphere but also in terms of its influence on new non-Western approaches to media ethics. Rather than simply calling for international perspectives on media ethic is a unique and significant addition to the literature on the topic. The book investigates whether Al Jazeera’s vision, mission, and operations are actually inspired by the New World Information Order debates over contra-flow and hegemony. Further, the book identifies ways of developing new non-Western approaches to global communication ethics, as it suggests injecting more cosmopolitanism in global news reporting and commentary.