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There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be

Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violen

This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters c

Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggest

This book brings together cutting-edge contemporary research and discussion concerning drinking practices among young adults (individuals aged approximately 18-