Book excerpt: An insider’s guide to doing business in the fastest growing market in the world—China! Did you know? —Americans have bought $185 billion worth of Chinese goods. —China’s economy is growing at an astounding rate of 9 percent a year. —The trade gap between the U.S. and China has been growing by more than 25 percent per year. Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services, An American’s Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market, there is also a great deal of hype—and very real political and cultural differences that make doing business in China extremely challenging. Written by an industry expert with more than two decades of experience, An American’s Guide to Doing Business in China is an authoritative and accessible guide covering all aspects of doing business in China, including: • Finding manufacturing partners • Negotiating contracts and agreements • Choosing a location and hiring employees This practical work also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American’s Guide to Doing Business in China is what you need to succeed in the world’s biggest market.