Book excerpt: One of the most difficult issues that confronts veterinarians and staff today concerns the profession’s obligation to the animal and the sometimes conflicting demands from clients, peers and society. The veterinarian’s role has become more complex with new ethical challenges posed by issues such as growing public awareness regarding animal welfare, increasing economic value of companion animals, growth of veterinary specialization, experimentation with alternative and complementary medicine, and concern for pain management and mental well-being of animals. Written by an acknowledged pioneer in veterinary ethics, An Introduction to Veterinary Medical Ethics addresses the ethical challenges that veterinarians face daily as they seek to balance obligations to animal, client, peers, society and self. The book offers a highly readable and approachable introduction to the nature of ethical theory, reasoning and decision-making, and its practical application to veterinary medicine. Now with over 100 real-life veterinary case histories and analysis, this edition also includes new discussions of animal pain, distress and happiness, ethics of critical care, alternative medicine, legal status and value of animals, and Aesculapian authority. An Introduction to Veterinary Medical Ethics: Theory and Cases, Second Edition is recommended as essential reading for all veterinary students and practitioners, as well as those interested in general animal welfare. New edition from an acknowledged pioneer in veterinary ethics Addresses ethical challenges that veterinary medicine, with over 100 real-life cases Includes new discussion of legal status and value of animals, alternative medicine, Aesculapian authority, ethics and critical care, and animal pain, distress and happiness Ideal for veterinary students and practitioners