Book excerpt: With engaging and artfully presented text, including sidebars on media mavens throughout history, social gaffes, and archaic manners, this book is as entertaining as it is informative. Readers delve into cultural similarities and differences through lively passages, colorful photography, and sidebars on unique history. Topics include Courtesies and Greetings, Communication and Correspondence, Dining and Entertaining, Hierarchies and Protocol, Hospitality and Occasions, Amusements and Institutions, Boundaries and Cultural Differences, New Technology and Old Manners. Whether you are planning a trip abroad or just want a fascinating, browsable read, find out what is universal and what is merely a product of one's culture.