Book excerpt: If you look a mess, you are a mess. Right or wrong, books are judged by their covers and so are people. It's a scientific fact. Attractive people are considered more intelligent and capable than they really are. On the other hand, unattractive people are thought to be less intelligent and capable than they really are. It's just the way it goes. So, what can one do? The answer is easy. Minimize your weaknesses and take advantage of your strengths. How? Take the Appearance Quotient test to learn how other people see you. Then follow the rest of the instructions in Jeffes book Appearance is Everything. Agreed. Being judged by your looks may be superficial. And it is certainly contrary to what you mother said about appearance not being everything. Let's face it the facts: We humans can be pretty superficial. Some call it "Appearance Discrimination." Others may call it the American Way. Some agree that it is both.