Book excerpt: Applying Educational Psychology in Coaching Athletes discusses how to improve coaching success and athletic performance through the application of teaching principles and theories. Delving deeper than an explanation of what athletes learn and what coaches teach, Applying Educational Psychology in Coaching Athletes offers insight into the how of athletes’ learning and coaching by considering • principles of psychology that drive the emotions, motivation, expectations, self-worth, and relationships of athletes; • application of principles of psychology to the motor learning process; and • use of principles of educational psychology to improve sport expertise and coaching success. A three-time U.S. Olympic coach and veteran collegiate coach, Huber infuses his own experience in applying theories of educational psychology in working with individual athletes, as well as world-class national and international teams. With an engaging presentation and strong practical applications, Huber assists coaching students and practicing coaches in utilizing educational psychology as a platform for improving coaching skills. Applying Educational Psychology in Coaching Athletes introduces the idea of the developing coach as both teacher and learner, and how coaching principles and a strong coaching philosophy provide a foundation for effective management and decision-making. By considering the theories that drive successful coaching, developing coaches gain focus, motivation, and guidance as they learn how a thoughtful coach provides the structure and discipline to make athletes more successful on the field of play. Throughout the text, Huber focuses on how athletes learn, considering theories of motivation, behaviorism, cognition, and humanism, and the interplay between emotions and motor learning and performance. Each chapter opens with a coaching related anecdote that readers can relate to in order to highlight the significance of the theory under consideration. After careful explanation of each theory, Huber details concrete examples, guidelines, and specific applications for coaching. In addition to summary information, each chapter concludes with ‘Your Coaching Toolbox,’ which focuses readers on ways to incorporate their newly gained knowledge into their interactions with athletes. Applying Educational Psychology in Coaching Athletes is unmatched in its depth of insight into the teaching and learning process in sport and how to put it into practice. By examining how athletes learn and coaches teach, the text helps coaches understand how to maximize athlete performance and increase their athletic success.