Book excerpt: Exam Board: AQA Level: A-level Subject: Business Written by experienced author Mike Pickerden, this Student Guide for Business focuses on the topic of analysing the strategic direction of a business and choosing strategic direction. The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can: - Identify key content for the exams with our concise summary of topics - Find out what examiners are looking for with our Questions and Answers section - Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout - Reinforce their learning with bullet-list summaries at the end of each section