Book excerpt: The air transport industry is one of the most rapidly growing in the Asia Pacific region. However, the airlines of the region face a number of challenges. These include not only a number of commercial issues but also the reform of the policy environment. How will consumers be affected as the industry and the regulators respond? These challenges and questions are examined in this timely and authoritative book on the air transport industry and its future direction. A separate edition for Australia and New Zealand is available from Australia Japan Research Centre.