Book excerpt: NASA created the University Leadership Initiative (ULI) to engage creative and innovative minds in the academic arena to identify significant aeronautics and aviation research challenges and define their unique approach to their solution. The ULI was started in 2015 as part of the larger University Innovation Project, with the goal of seeking new, innovative ideas that can support the U.S. aviation community and NASA's long-term aeronautics research goals, as established by its Aeronautics Research Mission Directorate. Assessing NASA's University Leadership Initiative reviews the ULI and makes recommendations to enhance program's impact to benefit students, faculty, industry, and the U.S. public.