Book excerpt: Ando establishes a theory of subjective preference of the sound field in a concert hall, based on preference theory with a model of human auditory- brain system. The model uses the autocorrelation function and the interaural crosscorrelation function for signals arriving at two ear entrances and considers the specialization of human cerebral hemispheres. The theory may be applied to describe primary sensations such as pitch or missing fundamental, loudness, timbre, and duration. The theory may also be applied to visual sensations as well as subjective preference of visual environments. Remarkable findings in activities in both auditory-brain and visual-brain systems in relation to subjective preference as a primitive response are described.