Book excerpt: In its evolution from graphic novels to a sprawling multimedia universe, the impact of The Walking Dead cannot be understated. Beyond its narrative roots, a passionate community of viewers use social media to delve deeper into the anxieties and social issues portrayed within the narrative universe. This book uses fan discussions on social media platforms to analyze the series' appeal and its ability to provoke discussions about survival, societal norms, and gender roles, leading to a significant online presence and discussions about the characters' actions and societal issues portrayed. Viewers perceive and champion unconventional actions, especially as the leading female characters defy traditional gender roles. With the introduction of more diversity, the progression of characters within The Walking Dead and its spinoffs continues to disrupt stereotypes. Focusing on analyzing audience engagement with AMC's The Walking Dead and its spinoffs through social media, this book highlights how fan-based interactions in creating a participatory culture around the series highlight societal issues presented, offering interpretations, theories and personal connections. By integrating fan commentary into the analysis, fans act as active collaborators in understanding the impact of The Walking Dead universe as a meaningful popular culture artifact.