Book excerpt: Many proclaim the value of leaders. Many revere entrepreneurs, as if that's all that's needed. And yet someone – the manager – must embrace leadership and be entrepreneurial while building and running their firm to meet stakeholder expectations. The manager structures the firm and hires and organises the people. They develop necessary technology. They motivate, develop, and reward their people, while ensuring their wellbeing. And they drive change, ultimately securing their firm's productivity and sustainability. This book details how management of the firm should be done. It builds practical models that managers can follow to get the very best out of their people. This third edition considers recent international events such as the COVID pandemic that have changed the very nature of work itself.