Book excerpt: What makes a person confident? What affects a person's confidence adversely and why is that even important? Did you know that one's childhood can have a deep impact on one's self-confidence? Have you ever wondered how a sportsperson performs repeatedly even after multiple failures? Where does that confidence come from, despite past failure? What can we learn from this? How do animals with lesser thinking capacity step out to hunt, deeply motivated, every single day, despite a previous failed attempt? Did you know that our environment can affect the ways our confidence is built every day? Bedazzle deconstructs the core aspects of subconscious motivation in all such scenarios and handpicks the triggers to understand confidence at a deeper level so that anyone can use it to their best advantage. Successful people are often perceived as confident but it is less acknowledged that it is immense confidence that makes people successful. Author Shamoly Khera reveals multiple action plans that can aid a person in developing and maintaining consistent confidence, awakening deep motivation in the self and actualising one's full self-potential. It's not just inner confidence, however. Portraying this externally is equally essential in dominating today's world-whether at work or in life. From your body language to your voice, the way you walk or your elevator pitch-all of it matters. Bedazzle unravels the perceptions of the human mind and how we can rewire our inner programming to reinforce positive perceptions. Because only when people master both inner and outer confidence, can they truly bedazzle!