Book excerpt: Are you interested in learning more about the wild and wooly world of franchising and wondering where the heck to get started? Or perhaps you've already taken the leap and you're questioning your sanity. Well, if you're reading this, you've come to the right place! In Behind the Franchise Curtain: The Ten Key Elements of Franchising, Richard J. Basch takes the reader on a refreshingly honest and at times hilariously irreverent look at what really goes on behind the scenes in the franchising industry. As a former franchisee and long-time franchise executive, Richard's real-world experience and unique perspective provide invaluable insights for both franchisees and franchisors alike, and his easygoing style and unique wit will make this a favorite in your business book collection. Here's just a sample of what you'll find inside: The Ten Key Elements of Franchising System - a one-of-a-kind system designed specifically to ensure the success of both franchisees and franchisors Invaluable Tips and Suggestions for evaluating and operating a successful franchise business Warnings and Cautions that can save tens of thousands of dollars and years of heartache and frustration High-Quality References and Sources - a collection of the best and the brightest resources that franchising has to offer Whether you're just beginning your journey into the world of franchising or a seasoned pro, Behind the Franchise Curtain will be the most candid, thought-provoking, and brutally honest book on franchising you've ever read.