Behind the Wheel at Chrysler
Download or Read eBook Behind the Wheel at Chrysler PDF written by Doron P. Levin and published by Mariner Books. This book was released on 1996 with total page 380 pages. Available in PDF, EPUB and Kindle.
Author | : Doron P. Levin |
Publisher | : Mariner Books |
Total Pages | : 380 |
Release | : 1996 |
ISBN-10 | : 0156004747 |
ISBN-13 | : 9780156004749 |
Rating | : 4/5 (47 Downloads) |
Book Synopsis Behind the Wheel at Chrysler by : Doron P. Levin
Book excerpt: A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares about american industry should read [this book]" (New York Times Book Review). Index.