Beyond MaxiMarketing

Download or Read eBook Beyond MaxiMarketing PDF written by Stan Rapp and published by McGraw-Hill Companies. This book was released on 1994 with total page 364 pages. Available in PDF, EPUB and Kindle.

Author	: Stan Rapp
Publisher	: McGraw-Hill Companies
Total Pages	: 364
Release	: 1994
ISBN-10	: UOM:49015001471961
ISBN-13	:
Rating	: 4/5 (61 Downloads)

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Book Synopsis Beyond MaxiMarketing by : Stan Rapp

Book excerpt: The authors of Maximarketing and The Great Marketing Turnaround take readers to the next step with a breakthrough book that shows how compan ies like Nestle, Lego, and Dell Computers are learning how to translate success into practical action, going beyond "Maximarketing" to the new power of caring and daring. Illustrations.

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