Book excerpt: "I remember another day I was standing among a crowd of people on the streets of York as a circus parade was passing. Several men called out from the circus wagons, 'Hey, guy, you with the muscles, or you with the big arms! What are you, a wrestler? Come out to the circus and see us. We want to talk to you.' Out of a crowd of some thousands of people they saw the Grimek arms, and it didn't take such sharp eyes to see them either, for they are most conspicuous. Hundreds of similar experiences have proven that people -the body builders and the uninitiated alike - like, crave for and admire big arms. In my opinion the arms are not nearly as important as other muscle groups of the body - not more than one-tenth as strong as the legs or the back; but people always have and always will prefer big arms. Might as well try to transform night into day as change the opinion that the strength of a man is denoted by the size and development of the arms. Everyone wants big arms. And this book is my Answer to that desire. It is the most complete arm development book ever offered to the strength and development-seeking public. It contains more good, tried and proven, result- producing exercises, and a great many others which are completely new or little known, than have ever been included in a single volume." - Bob Hoffman