Bottom-up Marketing
Download or Read eBook Bottom-up Marketing PDF written by Al Ries and published by Plume Books. This book was released on 1990 with total page 244 pages. Available in PDF, EPUB and Kindle.
| Author | : Al Ries |
| Publisher | : Plume Books |
| Total Pages | : 244 |
| Release | : 1990 |
| ISBN-10 | : 0452264189 |
| ISBN-13 | : 9780452264182 |
| Rating | : 4/5 (89 Downloads) |
Book Synopsis Bottom-up Marketing by : Al Ries
Book excerpt: From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
