Brand Equity Planning with Structuralist Rhetorical Semiotics

Download or Read eBook Brand Equity Planning with Structuralist Rhetorical Semiotics PDF written by George Rossolatos and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle.

Author	: George Rossolatos
Publisher	:
Total Pages	: 0
Release	: 2014
ISBN-10	: 3862197077
ISBN-13	: 9783862197071
Rating	: 4/5 (77 Downloads)

DOWNLOAD EBOOK

Book Synopsis Brand Equity Planning with Structuralist Rhetorical Semiotics by : George Rossolatos

Book excerpt:

Brand Equity Planning with Structuralist Rhetorical Semiotics Related Books

Language: en
Pages: 0

Brand Equity Planning with Structuralist Rhetorical Semiotics

Authors: George Rossolatos

Categories: Brand name products

Type: BOOK - Published: 2014 - Publisher:

DOWNLOAD EBOOK

Language: en
Pages: 126

Towards a semiotics of brand equity: Brand coherence and communicative consistency through structuralist operations and rhetorical transformations

Authors:

Categories:

Type: BOOK - Published: - Publisher: George Rossolatos

DOWNLOAD EBOOK

Language: en
Pages: 897

Brand Equity Planning with Structuralist Rhetorical Semiotics

Authors: Rossolatos, George

Categories: Political Science

Type: BOOK - Published: 2014-01-01 - Publisher: kassel university press GmbH

DOWNLOAD EBOOK

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to a

Language: en
Pages: 0

Brand Equity Planning with Structuralist Rhetorical Semiotics Vol. I

Authors: George Rossolatos

Categories:

Type: BOOK - Published: 2012-12-27 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

This book seeks to outline a structuralist rhetorical semiotic approach to brand equity planning, with view to addressing a crucial gap in the existing consumer

Language: en
Pages: 18

Brand Equity Planning with Structuralist Operations and Operations of Rhetorical Transformation

Authors: George Rossolatos

Categories:

Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

This paper furnishes a structuralist rhetorical semiotic conceptual framework for brand equity planning, while employing for exemplification purposes the advert