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Bringing New Technology to Market

Download or Read eBook Bringing New Technology to Market PDF written by Kathleen R. Allen and published by Pearson. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle.
Bringing New Technology to Market
Author :
Publisher : Pearson
Total Pages : 392
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ISBN-10 : STANFORD:36105110258113
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Rating : 4/5 (13 Downloads)

Book Synopsis Bringing New Technology to Market by : Kathleen R. Allen

Book excerpt: This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.


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