Book excerpt: Are you a personal trainer who is looking to educate yourself on business? This book provides the answers you've been searching for. Covering everything from calculating your profit and loss, how to design your own business model and ways of periodically increasing your fees, this books leaves no stone unturned when it comes to developing your personal training business and brand. You'll learn the importance of financial diligence, business periodisation and why quarterly targets with both earnings and self development are so essential. This book isn't a quick fix, it provides the long term solution for those wondering how to create longevity working in the fitness industry. If your goal is to turn your personal training job in to a career with a very respectable wage, then this is the book for you.